Adobe InDesign Server can become a key component to any automated publishing solution. With some creative thinking, InDesign Server can be used to publish almost any type of document. Here are a few ways that InDesign Server can be used as part of an automated publishing solution:
Targeted Personalized marketing
Targeted personalized marketing campaigns can greatly improve customer response rates. But traditional Variable Data Publishing efforts often fall short in their creative execution. With a solution powered by InDesign Server, you can deliver personalized marketing campaigns that look as though a skilled designer built each unique piece by hand.
Targeted personalized marketing allows publishers to create compelling content that speaks directly to an individual rather than a broad group. Solutions powered by InDesign Server can create everything from postcards with unique messages and images to entire catalogs that are based on a person's buying history. Targeted personalized marketers typically use solutions powered by InDesign Server to produce different iterations of a publication for specific customers. Such differences range from changing elements on a page to building unique documents. As a result, companies can create far more effective promotions and a more intimate relationship with their customers.
Self-service ad creation
Many companies are using solutions powered by InDesign Server to streamline and enhance the process to create display and classified ads. Now customers can quickly create their own advertisements online using a wide variety of styles and templates and then see an accurate preview of ads before placement. At the same time, newspapers and magazines can accept ads much later in the production process and also upsell customers by easily showing them higher value ad options. As a result, they can offer new advertising opportunities and a better customer experience, without sacrificing quality or requiring additional resources.
Brochure and Catalog publishing
Solutions powered by InDesign Server can greatly streamline the production of many types of documents, including brochures, point-of-sale materials, product information sheets, and even entire catalogs. In a typical workflow, a skilled designer builds a high-quality template and manually enters text and images selected by a product manager or other marketing professional. With a publishing solution powered by InDesign Server, the text and image content is merged with the template to automatically generate a print-ready document. Whether you're a marketing agency providing services for corporate customers or an in-house team, solutions powered by InDesign Server can help you lower costs while accelerating the production of high-quality documents.
Editorial workflow automation
Book, newspaper, and magazine publishers are using solutions powered by InDesign Server to automate parts of their existing editorial workflows. Some are employing InDesign Server to handle processor-intensive tasks that would otherwise be taking place on the desktop, such as PDF file and thumbnail creation. Others are using InDesign Server, along with an editorial workflow solution, to let writers and editors file and edit stories from anywhere over the Web and preview how the results will look on the printed page. InDesign Server can provide these organizations with an accurate copyfitting experience that would otherwise require a desktop version of Adobe InCopy® or InDesign software.
Integration with Digital Asset Management and Web Content Management Systems
DPCI has the experience to help you integrate InDesign Server in existing enterprise systems. By adding InDesign Server to a Digital Asset Management or Web Content Management system, approved content is managed in a central repository while allowing for one-click delivery of content to other formats or media.