Digital Asset Management Consulting for The College Board

DPCI helped The College Board select OpenText’s Media Management On Demand, a digital asset management system, for the storage and management of image and photo library.

The College Board is a not-for-profit membership organization that promotes excellence and equity in education through programs for K-12 and higher education institutions, and by providing students a path to college opportunities, including financial support and scholarships. Through the organizations work in middle schools, high schools and colleges, it serves more than seven million students and parents and 3,800 colleges and universities in over 180 countries and territories, as well as policymakers on the national and state levels.

In August of 2010, The College Board set out to find a digital asset management system to centralize and manage all of its image assets and photography. Multiple departments within The College Board, including the photo studio, the marketing and brand department and the publications group, would use the new system to collaborate on work in progress files and to store final project archives.

The College Board retained DPCI, a technology innovation company with deep subject mater expertise in digital asset management, to help define its business requirements and manage the procurement process for a digital asset management system.

DPCI met with key College Board stakeholders, across departments, to elicit high-level business, functional, technical and service level requirements for the new digital asset management system.

Next, through standardized vendor evaluation process, DPCI helped The College Board solicit vendor responses. DPCI prepared a set of worksheets that contained vendor competency, service and pricing questions for product vendors to address. The must-have criteria or ‘coarse’ filters were used by The College Board to narrow the product landscape down to 3 potential products.

The vendor finalists were then asked to submit a response to a set of functional requirements and to prepare a product demonstration that used sample College Board assets and followed a demonstration script created by DPCI.

DPCI provided support to The College Board throughout the procurement process, helping to validate vendor assertions and manage communication.

At the end of the procurement process, The College Board team selected OpenText’s Media Management On Demand as the best-fit digital asset management solution for their needs. The technology has since been deployed and is successfully being used by departments and affiliates throughout the College Board organization on a daily basis.

The College Board management viewed this as a tremendously successful initiative, and continues to award DPCI strategic consulting services and support around the organization’s content technology initiatives. For instance, DPCI recently was retained to help The College Board with its editorial workflow challenges. The details of that project may be found by following this link.