The exponential growth of content means that corporations are faced with the daunting task of managing the increasing volume of interrelated digital assets. Most organizations own hundreds of thousands if not millions of digital materials - including corporate branding assets, rights-managed photography, creative artwork, audio and video clips, interactive 'objects' and any other kind of digital asset imaginable. Not only are assets left disorganized, lost or unsecurely stored, but these companies do not get the most value of their assets across media channels.